Home Members Current Surveys Newsletter FAQ Who We Are
Privacy and Security


Updated April 2012


This Privacy Policy applies to the www.pineconeresearch.com website. PineCone Research is part of Nielsen.

PineCone Research will presume that it has the consent of each member of your household, including the parent of any minor in your household, to collect and use personal information about you and them (both adults and children) as described below, unless you contact us to advise us otherwise.

Please be sure each member of your household reads this notice carefully.

Thank you for agreeing to join our select group of panelists.

By participating in our panel, you will be among those whose opinions will factor into the decisions of our clients.


How will we use the information you and others provide us?

We use this information to perform market research and to prepare reports and analyses concerning consumer preferences in your country and around the world. Personally identifiable information is never disclosed in any report we provide to our clients. We may combine the information that you and others give us with data and research tools from other sources.


If you qualify for a sweepstakes after you join our panel at this website, we will use the email address that you have given us to send you a confirmation of your sweepstakes entry. We will also use your contact information to let you know if you have won.


What information do we collect?

We request certain information about you and others in your household, including name, address, email address, telephone number, birthdate, marital status, gender, occupation, and level of education. This is your profile information. Once your household has joined our panel, we will obtain additional information about you and your household, because we track a wide variety of information about preference and consumption behaviors and exposure to advertising. For example, if your household participates in our healthcare panel, we may collect certain health-related information about you and the members of your household including healthcare services received, prescriptions and over-the-counter medications used, the conditions for which these medications are used, and other pharmacy products that you purchase or use. We may obtain additional information about your preferences and consumer behavior because from time to time we may telephone you, and may send you surveys or other correspondence and request this information from you online or via e-mail.

Our servers log the standard non-personally-identifiable information that accompanies Internet transmissions, like the date and time of your visit, browser type and version, IP address, and operating system. We use this information to administer the website, analyze trends, track users' movements, and gather broad demographic information for aggregate use. We may associate the personally-identifiable information you give us with this information and may supplement it further with information supplied by our cookies or other sources. This would help us to understand you better and how you interact with the site.


Do we use cookies?

In order to manage our panel and to enhance your experience as a Nielsen panelist, we place cookies on your computer. A cookie is a small amount of data, which often includes an anonymous unique identifier, sent to your browser from a website's computers and stored on your computer's hard drive. The cookie that we use to recognize you as a PineCone Research Panel Member when you return to this site or visit other Nielsen websites employs a technology called "Flash." The information gathered via this cookie may be associated with other Nielsen cookies that you have on your computer and used to supplement the information that we have about you. This cookie does not contain any personally-identifiable information. We may also use "non-Flash" cookies or a small piece of code (sometimes referred to as "1x1 clear pixel," "Web beacon" or "clear GIF") to help us gather additional information about your Internet usage, including other websites that you visit. On occasion, we may also use non-Flash cookies to understand your exposure to certain Internet advertisements as you surf the Web. To opt out of this explicitly, please click here.


Additionally, we may allow our panel recruitment partners to use Web beacons and cookies on our registration pages solely for payment verification purposes. We have no access to or  control over these cookies. This privacy statement covers the use of cookies by PineCone Research and members of the Nielsen family of companies only and does not cover the use of cookies by any of our partners.


You can set your browser to reject non-Flash cookies, or delete individual or all non-Flash cookies on your computer by following the browser help file directions. For information about how to delete the Flash cookie, please click here.  Setting your browser to reject cookies or deleting cookies, however, may interfere with your using some features of other web sites and may impair your ability to participate in activities at this site.


How do we collect personal information?

How do we collect personal information? By participating on our panel, you specifically authorize us to receive preference and consumption information about you either directly from you or from your household or from outside sources, even if the collection or disclosure of such information otherwise would be inconsistent with those sources' privacy policies or obligations.


Your participation is always entirely voluntary.

You may contact us at any time as directed below if you would like to ask to see the information we hold about you, or to ask us to correct or update this information, or to ask us to delete all personal data that we hold about you, or to stop your participation in our panel.


About children.

Depending upon the panel or survey, the information we collect may include information about children, and we may communicate directly with children in the household to collect information from them. We may try to refresh the permission of parents before we collect information directly from children under age 18, but we cannot guarantee that we always will be successful. However, working online with very young children requires special care, and special regulations apply in this circumstance. We will never collect information online directly from a child under age 13 without the verifiable, informed consent of the parent or guardian.


Personal data security.

We may store the personal information we hold about you for as long as needed for the purposes indicated in this policy, which may be indefinitely. We may process and store this data in your home country or we may transfer it to other countries. We have in place certain technological security measures to protect personal data while controlled by us (for example, firewalls), but the electronic storage and communication of data cannot always be completely secure. Also, we cannot and do not guarantee that data transferred to third parties will be protected against intentional or accidental misuse or loss.


Access to personal data.

Occasionally, we partner with or subcontract with other companies and individuals - they may have access to personally identifiable information about you, but only as needed to perform their functions or roles. We also may disclose personal data to third parties when required by law or we deem it necessary or desirable to exercise or preserve our legal rights or to take action regarding potentially illegal activities. We may transfer personal data if all or part of our company is sold, merged, or otherwise transferred to another entity. You may contact us at any time to request to see details of the parties to whom personal data about you has been transferred.


About PineCone.

PineCone is a business owned by a subsidiary of Nielsen, a global market research company. Nielsen headquarters are located at 770 Broadway, New York, New York 10003 USA.


We may change this Notice.

This Notice supersedes and replaces any other statement we may have made to you about our collection and use of personal information. We reserve the right to update and make changes to this Notice and to our practices in handling information, including personal information. If we materially change our practices in handling personally identifiable information, we will notify you at least 30 days prior to implementing the changes by posting the changes online at www.pineconeresearch.com or at such other location as we may designate from time to time. You may view the currently effective notice online at any time, or you may request a copy by mail. Your continued participation in our surveys after the effective date of any changes shall constitute your consent to all effective changes.


You can update your profile information or survey responses.

You may update your profile information at any time by logging onto the PineCone website at www.pineconeresearch.com. You also may update your survey responses at any time by contacting us by email at scott@pineconeresearch.com.


Any questions?

Please contact us by email at scott@pineconeresearch.com. You also can write to us at PineCone Research,
250 East 5th St. 9th Floor, Cincinnati, OH 45202, Attn: Karen Scott.  If you have specific questions about this privacy policy, please click here.


PineCone Research will presume that it has the consent of each member of your household, including the parent of any minor in your household, to collect and use personal information about you and them (both adults and children) as described above, unless you contact us to advise us that you do not consent.



privacy statement