Privacy Notice

Effective Date: May 18, 2016

Thank you for agreeing to join our select group of panelists. For decades, Nielsen has set the standard for global market and consumer insight research. Our insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about what consumers watch, buy, their preferences and behaviors. Your participation in our panel helps us create our consumer insight solutions.

We take your privacy very seriously. We have created this Notice to help answer questions you may have about how we protect and use your personal identifying information. Please note that this Notice, available through (collectively, our "Site"), applies only to your participation in the Panel, and not to any participation in any other panels or online services provided by Nielsen.

As a member of our Panel, you represent to us that you have obtained the consent of each member of your household for the purpose of providing us with personal identifying information about them and for having such data processed by Nielsen in accordance with this Notice.

Please be sure each member of your household reads this Notice carefully.
  1. Our Privacy Commitment
  2. What Information We Collect
  3. How We Use the Information You Provide Us
  4. When We Share Your Information
  5. Your Choices and Access
  6. About Children
  7. Cookies and Other Internet Technologies
  8. Third Party Sites
  9. Data Security and Transfer
  10. Data Retention
  11. Updates to this Notice
  12. Contacting Us

We protect the identities of our participants. We will NOT use your personal identifying information (or those of members of your household) to advertise, promote, or sell goods or services directly to you or members of your household; and we do not allow our clients to market directly to you.

  • Information you give us. During the recruitment process, the panel registration process, or as part of a research study or survey, you provide us with information. This may include:

    • Personal identifying information, which means information by itself – like your first and last name, home postal address or personal email address – or in combination with other information, that could identify a specific individual.
    • Demographic information such as gender, marital status, occupation and other information.
    • Information in connection with your participation in surveys and/or studies. These surveys request additional information such as your behaviors and preferences and help us better understand consumer behavior, use, and trends. “Behavior data” is when, why or how you do things such as how frequently you shop for groceries, use your computer, TV or the Internet. “Preference data” means the choices you make such as which breakfast cereals you buy, which stations to listen to or watch, or websites you visit.
    • Any content or material you choose to submit, upload or transmit, including without limitation, photos, videos, images, or the likeness of the individual submitting the content in connection with your participation in market research activities.
    • You may be offered the opportunity to participate in market research activities through a third party service such as Facebook or Twitter. If you select such option, we may collect certain profile information stored in your social media platform account.
    • In addition to the above mentioned information, through certain surveys or studies, you may be asked to voluntarily provide or disclose Sensitive Information. “Sensitive information” means personal identifying information that discloses or reveals health or medical conditions, biometric or genetic data, sexual orientation or sexual life, political opinions/views, race/ethnic origin, religious and philosophical beliefs and trade-union membership.
    • Through your use of our software or hardware, we will also receive data you provide or enable through the application, such as when you voluntarily provide us with access to the location of your device, enable push notifications, and activate hardware functions like your camera or microphone to upload photos, recordings and videos.

  • Information from your use of our software and Site. When you use our Site or any of our software, we may collect information about your device, system and network. This includes information such as your Internet Protocol (IP) address, the type of browser you are using, the date and time of your visit, the web page you have visited immediately prior to visiting this Site, device identifier, device model, operating system, and language set. For information about cookies, pixel tags, web beacons, clear GIFs or other digital technologies that may be used in connection with your participation, please see section G on Cookies and Other Digital Technologies.

    You may also be invited to participate in certain research studies or surveys that ask you to download software, and/or interact with other companies, websites or applications. In the event that additional information is collected, it will be disclosed to you prior to, or at the time of initial collection. You may also be asked to accept other terms in connection with your participation.

  • Information we get from other sources. After you join a panel, we may receive additional information about you from other sources, including other Nielsen measurement products. This may include information such as what you watch or buy, and your exposure to advertising. We obtain this information from many sources, including outside sources. These include, for example:

    • census data,
    • the manufacturers and sellers of the products you purchase or use,
    • "loyalty" programs (like those that offer rewards and points),
    • organizations that collect online data,
    • data suppliers,
    • companies that combine purchase information, and
    • other entities that have a legal right to provide such information to us.

    We may combine the above information with these additional sources. We will use it only for the purposes described in this Notice. By participating in our research, you agree that we may obtain this information about you and combine it in this way.

  • Information you provide during the recruitment process is used to determine eligibility for participation in one of our panels. After you agree to participate in our market research activities, we use the information we collect to create a variety of research insights for our clients. We use tools and methods to make sure that there is no reasonable possibility of identifying an individual participant in the reports that we create for our clients. For example, we combine the responses we collect from you with the responses of others to produce “aggregated” reports. We also create scientific reports based upon modeled information. “Modeled information” is data we have developed based upon demographic and behavioral characteristics (like your gender, age, and self-reported purchasing or TV watching habits to predict what people with similar or matching characteristics would watch or buy. For instance, this allows advertisers to identify the likely audience for a marketing campaign.

    Our research insights help our clients make choices about where and how they advertise, including on print, broadcast television, radio, online and mobile. Among other things, our solutions have helped clients:

    • Understand the makeup of the audience that was shown an advertisement while surfing the Internet or interacting with social media
    • Identify the types of electronic products consumers in different demographic groups would be likely to buy
    • Determine the audience that would be more likely to respond to a particular advertisement online, on a smartphone, or tablet
    • Whether residents in a particular neighborhood would be likely to shop at a specialty store if it was nearby
    • Understand the media and purchasing habits of different types of potential voters

  • We may use the information you give us to contact you. When we contact you – by phone, email, SMS, or postal mail depending on what information you provide to us – we will usually do so for one of the following reasons:

    • to respond to your inquiries;
    • to validate answers you gave;
    • to update our records to ensure your information is correct;
    • to ensure that the software is working properly;
    • to send you information regarding your participation such as how to redeem rewards;
    • to provide notice regarding changes to our terms, conditions, and policies;
    • to ensure compliance with terms of active panel membership; or
    • to offer you expanded research opportunities through panels and surveys.

    By participating in our research, you agree to be contacted as described above, and also agree to receive push notifications through our software.

  • We may also use the information for business purposes, such as data analysis, audits, developing new products, enhancing our Site or software, improving our services, identifying usage trends and determining the effectiveness of our communications.

If we combine non-personal information with personal identifying information, the combined information will be treated by us as personal identifying information as long as it is combined.


We may share your personal identifying information:

  • With other members of the Nielsen family of companies for the purposes described in this Notice.
  • With third parties who provide services for us such as website application hosting; data analysis; infrastructure provision; IT services; email delivery service; auditing services; and reward, incentive, sweepstakes, and other similar services.
  • With other companies for the purposes of data processing or market research product development purposes. These companies are contractually required to keep this information confidential and secure and are not permitted to use this information for any other purpose except to carry out the services that they are performing for us.
  • To other companies, including clients, in accordance with market research guidelines. If any such company receives your personal identifying information (whether provided by us to such company or collected by such company directly from you), such company will be bound to keep the information confidential and secure and use it only for research or statistical purposes.
  • To identify you to anyone to whom you send messages through the Site.
  • In other ways for which we provide specific notice prior to, or at the time of initial collection.
  • To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
  • As we believe to be necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; or (g) to allow us to pursue available remedies or limit the damages that we may sustain.

Participation is always voluntary. You can access, edit or correct the information in your profile on the panel member website at any time.

You may also contact us if at any time you would like to correct or update the information we hold about you, or if you wish to withdraw your consent and stop your participation.


For our research, we collect information about every member of your household and this would include any children in your household. If we collect information about children, we take special care. When we collect information online directly from very young children (under age 13), special regulations apply. The Children's Online Privacy Protection Act ("COPPA") requires that we get the verifiable, informed consent of the parent or guardian and we comply with this law. The parent or guardian may cancel this consent at any time. If at any time you would like to view or update the profile information in our database, please see your profile. You may also contact us at any time if you would like to learn about any of other information we may have about your children. All of the other provisions of this Notice apply to information about both adults and children of every age.

  • General Use: Cookies are small files that store certain data on a device or computer. We may use both session and persistent cookies on our recruitment, panel member and survey respondent websites. Cookies, pixel tags, web beacons or similar technologies may be used on some of our website pages and HTML-formatted e-mail messages to, among other things, manage panels and surveys and to enhance your experience as a panelist or survey respondent. We may also use these technologies for security purposes, to facilitate navigation, to display information more effectively, and to better serve you with more tailored information, as well as for site administration purposes, e.g., to gather statistical information about the usage of our websites, and to assist us with resolving questions regarding use of the websites.

    Additionally, we may allow our member or survey recruitment vendors to use web beacons and cookies on our registration pages for purposes such as payment verification. We have no access to or control over these cookies. This Notice covers the use of cookies by this site and members of the Nielsen family of companies only and does not cover the use of cookies by any of our vendors.

  • Audience Measurement, Ad Effectiveness, and Interest-Based Categories: After you become a panelist or survey respondent, we also us cookies for audience measurement purposes, ad effectiveness research, and to assist in the creation or assignment of categories for interest-based advertising. (“Interest-based advertising” is also sometimes called “online behavioral advertising.”)

    • The cookies employed for audience measurement and ad effectiveness research are used to track exposure to advertising and relate it back to purchases. If you are an existing panelist or survey respondent and you do not want to participate in Nielsen’s online audience measurement research, please click here to get an opt-out cookie.
    • The cookies utilized to create or assign categories for interest-based advertising are used to analyze your web-surfing behavior and classify the cookies’ activities into segments. Existing panelists or survey respondents who do not want to participate in helping to develop interest-based advertising segments can opt out by clicking here.

    Please note that because these are both browser-level opt-outs, if you use more than one browser, you will need to opt out in each. If you delete your cookies, you will have to opt out again. To learn more about the use of cookies in general, please visit, located outside the Site.

  • Device Fingerprinting. As a quality control measure and to maintain the integrity of our digital research, we may use a digital fingerprinting technology, also known as "machine identification" technology, to gather certain information about your device. This information is sent to a trusted third party who converts it into a unique serial number for your computer – the digital fingerprint – through the use of a proprietary algorithm, and determines if it matches any previous digital fingerprint. This technology does not collect any of your personal identifying information or track your online activities. For more information, please visit:

Please be aware that we do not respond to Do Not Track signals on our Site or in connection with our market research activities.

As a participant in our market research activities, you consent to the use of the above technologies, and we request that you do not opt out for the duration of your participation.


This Notice does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which this Site contains a link. The inclusion of a link on the Site does not imply endorsement of the linked site by us or by our affiliates.


We use reasonable organizational, technical and administrative measures to protect your information under our control. We may store and process your personal identifying information in your home country and/or we may transfer and export these data outside of the European Economic Area to any country where we have facilities or in which we engage service providers and processors, including the United States and India. The data protection laws of other countries may differ from those in your home country. Please be aware that storage and communication of data cannot always be 100 percent secure.

By participating in this research, you consent to transfer of your information to countries outside of your country of residence. By way of clarification, by voluntarily disclosing sensitive information to Nielsen, you expressly consent to the transfer of sensitive information by us to any country where we have facilities or in which we engage service providers and processors, including the United States and India.


We will retain your personal identifying information for as long as needed for the purposes described in this Notice and in with accordance with law.


We may change this Notice. Please take a look at the “Effective Date” at the top of this page to see when this Notice was last revised. If we were to make a material change (the kind of change to the way we use your data that might make you reconsider participating in this panel) we will notify you at the most recent mailing address or email address we have on file and we will provide you with access at least 30 calendar days prior to its implementation, giving you time to resign from the panel if you want. You may view the currently effective Notice at any time by checking the Notice posted on this Site. Your continued participation after the effective date of any changes will constitute your acceptance of all effective changes.


If you have any questions about this Notice, please contact us:

Pinecone Research
250 East 5th Street, 9th Floor
Cincinnati, OH, 45202

Please note that online communications are not always secure; so please do not include sensitive information in your inquiry to us.

This Notice replaces any other statement, whether written or oral, made to you about our practices with respect to the collection and use of personal identifying information.


Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, and related assets. The company has a presence in over 100 countries, with headquarters in New York, USA. For more information please visit